Round eight of the AFL season marks the launch of the Umpiring is Everyone's Business campaign for 2010.

The core philosophy of this campaign is that umpiring is everyone's business- whether you are a coach, player, parent, administrator, support, we all have a role to play in creating positive match day environments.

The AFL have planned a host activities to recognise the umpires, including a series of Channel 7 television commercials about positive match day environments, dedicated segments on high profile television shows, news articles on the web and major metropolitan newspapers and radio interviews on 3AW, SEN, ABC and Triple M.

A visible statement will also take place on the field with all AFL coaches shaking the umpires' hands prior to each match of the 2010 season and in round eight all players will also shake the umpires' hand.

Umpires will wear light green for all round eight matches to promote the AFL Umpire Development (Green Shirt) program.

The Friday night blockbuster will also be a big occasion for two of the DDFUA's AFL umpires, Dean Margetts and Brett Rosebury, who will be umpiring the top of the table clash between Fremantle and Collingwood.

Six of the DDFUA's Development Squad umpires will also be involved as they have been chosen to umpire the little league and Auskick games at half-time.

The Demons District will certainly be shining bright.

Over the coming months the DDFUA also has a key event planned as part of this campaign. Over the AFL split-round, AFL umpire Dean Margetts will umpire a game of Under 17s football in the Demons District. This event will be a unique and significant achievement for the DDFUA and will promote umpiring in our area.

Umpires continue to play an important role in Australian Rules Football and this campaign is a great way to recognise the contribution that umpires make to all levels of football.